No matter your industry or company size, one of the best ways to grow your business and revenue is to leverage digital marketing.
Digital marketing strategy involves setting marketing objectives based on the analysis of market information and target audiences, selecting digital marketing channels and platforms, determining channel-specific delivery tactics, and defining macro marketing KPIs to measure the performance of the digital marketing.

Follow these steps to create your digital marketing strategy 

      Define your brand: Use your brand guidelines to define your brand and what message you are trying to pass in your online campaigns. What are your unique selling points (USPs)? What is your brand voice? What is your value proposition?

      Create your buyer personas: Determine who your business wants to reach with customer buyer personas. Think about user demographics, as well as the motivations that drive people to choose your company.

      Create your S.M.A.R.T. goals: Use specific, measurable, achievable, realistic, and timely goals (also known as S.M.A.R.T. goals) to guide your strategy. Think about your organization’s short- and long-term goals for growth.

      Choose your digital marketing strategies: Pick the best strategies for your business. Research and focus on the platforms that offer the most value for your business and industry.

      Brainstorm your strategy: Guide your strategy to success by planning your strategy. If you’re advertising, determine your ad spend. If you’re publishing content, create a content calendar.

      Set your digital marketing budget: Research digital marketing pricing to build a realistic budget for your business.

      Launch your campaigns: Following your planning, launch your campaigns across channels. Ensure all your channels feature the appropriate tracking information. Your website, for example, should have Google Analytics and Facebook pixel installed.

      Track your results: Monitor and measure the performance of your strategies by tracking their performance. You cannot improve what you cant measure so make sure your digital marketing is accompanied by a monthly analytics report.

The bottom line is if you’re serious about growing your business online and serving people all over the world, then a digital marketing strategy is a must!

To get a free digital marketing audit valued at $300: Follow these steps

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