Digital Marketing Growth
Whether going for a much needed digital overhaul or planning to give your brand an online presence, making your website visible to the audience is of the utmost priority. Our digital marketing campaigns focus on diverting traffic towards your website, increasing your potential customers. Our services include:
SEO / SEARCH ENGINE MARKETING
Midland Digital’s SEO experts use competitive research, link building, and keyword research to drive organic traffic to your website, helping qualified prospects find your brand online.
Our search engine optimization (SEO) services are designed to increase visibility within the algorithmic (“natural”, “organic”, or “free”) search results to deliver high quality, targeted traffic to your website. The SEO team’s accomplishments are as remarkable as they are diverse: from taking small stores to local domination, to aiding global brands to fend off fierce competition. As we concentrate tracking your website performance through Google Analytics, we also focus on supporting you with lead generation, reputation management services and also in sales funnel.
With a comprehensive SEO strategy you can improve your search engine marketing and surpass the organic rankings of your competition. For startup and Fortune 500 companies alike, Midland performs technical SEO and content audits that support on-page and off-page SEO optimization.
Midland will look at what keywords your website currently ranks for, compare them to your competitors, and optimize your keyword strategy by adding/subtracting conversion-focused keywords. Next, we can devise content strategies, link building strategies, and edit website copy to help your company rank for relevant search keywords.
SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
New service or product launch? Ensure that your press releases and product/service website pages rank by treating Midland’s marketing experts like extension of your team. We will help your marketing budget go further, as we have experience in optimizing conversion rates for companies of varying size and industry.
Request a Custom Quote
Contact one of our experts today to get a custom quote about your Search Engine Optimization (S.E.O.) Project.
Social Media Marketing
Our strategic social media marketing skillset is designed to keep you in total control of your messages across various social media networks including Facebook, Twitter, Instagram, Pinterest, etc. and is based on deep research and an understanding of your own unique business challenges and objectives. Based on KPIs, business goals, keyword and hashtag research, we recommend and execute social media marketing that expands brand awareness while delivering new client leads and results.
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through all the social media platforms, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Prior to initiating a social media marketing campaigns, consider your business’s goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map—you might have fun, but you’ll probably get lost.
Here are some questions to ask when defining your social media marketing goals:
Your business type should inform and drive your social media marketing strategy.
For example, an e-commerce or travel business, being highly visual, can get a lot of value from a strong presence on Instagram or Pinterest. A business-to-business, bank or fintech might find more leverage in Twitter or Linkedin.
Social media marketing can help with a number of goals, such as:
The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!
Request a Custom Quote
Contact one of our experts today to get a custom quote about your Social Media Marketing (S.M.M.) Project.
A successful email marketing campaign is nothing without a reliable and well-informed email marketing strategy. Gone are the days of mass send outs. Data must now inform each email campaign to ensure it’s reaching the right audience, with the right content at the right time of the day. There are wealth of ways in which our email marketing experts can help to organically build up your subscribers and start gaining their attention through email campaigns.
Modern marketing automation practices enable people to more efficiently marshal their time by automating the lead nurture process until leads are ready to speak with a member of a sales department. Our B2B marketing experts blend best practice content strategy with email marketing, drip, and re-engagement campaigns to meet SQL and MQL quotas or sales projections.
Midland Digital Solutions has helped numerous Fortune 500 companies, startups, and brands efficiently manage their time with email marketing and marketing automation practices. With drip email campaigns, we create personalized engagement campaigns that maximize conversion rate and minimize human effort. After a drip campaign, we often run a re-engagement campaign to revive inactive leads and turn them into hot prospects.We turn prospects into customers and customers into lifelong brand advocates with a marketing strategy tailored for B2B companies of any size.
Midland Digital will help usher your prospects along an intended conversion path (buyer’s journey), meanwhile nurturing any prospects that are not yet ready to convert. Our account based marketing (ABM) strategies focus on boosting conversions and filling the funnel with leads. We pair web best practices with data to create meaningful touch points during even the longest sales cycle. From email marketing to LinkedIn advertising, we tie all ABM activities together, focusing on accounts that mean the most to your bottom line.
No matter if your B2B enterprise has years of automation experience or is fresh to the email marketing scene, our digital marketing experts will bring value and efficiency to your campaigns.
Request a Custom Quote
Contact one of our experts today to get a custom quote about your Email Marketing Project.
Content Marketing Strategy
Through data, research, and best practice, Midland creates content marketing strategies that engage, convert, and retain customers.
The world has already accepted the fact that content is the king when it comes to digital marketing. Regular quality content creation and content marketing are excellent business practices not easily accomplished. Putting content marketing at the heart of digital strategy, we ensure to drive customer engagement with SEO- friendly and original content that will help in increasing brand awareness.
Today, leading companies recognize the importance of content marketing strategies that incorporate protocols of measurement, and optimization. Testing, iterating, and consistently improving digital rhetoric is how Midland Digital helps turn leads and prospects into brand advocates.
A best practice content strategy from our digital marketing experts will get you thinking about, and augmenting your buyer’s journey. Whether you are a B2B company, a B2C company, or a nonprofit, a predictable path to purchase exists. Through research and data, Midland will map out your buyer’s journey to help you capture the right audience, at the right time.
If you’ve only been concentrating on your target audience, let us expand your reach. Not all of your prospects and leads come into contact with your company at the same stage of the buyer’s journey. Some have not yet identified their needs, some do not know how to solve their problems, and some are looking to understand how your company’s value differs from competitors. Advanced marketing strategies from Midland Digital Solutions help companies appeal to people in all stages of the buyer’s journey.
Request a Custom Quote
Contact one of our experts today to get a custom quote about your Content Marketing Strategy.
Pay-per-Click Advertising (Google Ads)
Your PPC campaigns are budget-friendly and effective. We help drive qualified traffic to your website fast. When it comes to creating high-performance PPC campaigns, it’s more than just a numbers game. PPC Marketing is all about getting to know your business, your customers, your competitors and the triggers that turn prospects into conversions. Anyone can setup a Google Adwords account, but creating a quality, highly effective campaign is far from being a simple task. Our Google qualified PPC Account Managers cover every aspect needed to run a successful PPC Campaign.
Outperform and outrank your PPC and domain competitors with a data-driven paid acquisition strategy that drives conversion and revenue. Even if your competition has a larger PPC budget, Midland can get you the paid acquisition leads you need to keep your business growing. Through keyword analysis, competitor research, and creative planning, we can optimize your current search ads and retargeting ads or create a paid search campaign from scratch.
We’ll make sure that your company’s ppc ads are ranking first for brand specific keywords, and product and service offerings, while also competing for competitor brand keywords. Continuously get the right people coming to your landing page to convert by allowing Midland Digital Solutions to A/B test different ads, A/B test your landing pages, and monitor your bidding strategy.
Want our marketing experts to design your landing pages? We use best practice to create a place for people to land and convert, getting them into your funnel faster. We’ll integrate your landing page forms with your CRM so that you never miss out on a lead, and can place prospects into a drip campaign as soon as possible.
Request a Custom Quote
Contact one of our experts today to get a custom quote about your Pay Per Click (Google Ads) Project.
We provide you with an action plan that outlines how to reach your clients and how to win in your marketplace. Your custom plan includes:
We Specialise in Marketing Growth
Mobile APP Marketing
We will market and promote your app online for high visibility in the app stores to help increase downloads.
E-Commerce SEO Services
We offer ecommerce SEO services to help online stores climb the stairs of success with a dynamic SEO campaign.
Own a local business? We will put your business on local maps so your clients can easily find you online.
Franchise SEO Services
We cater to the needs of Franchises with result-oriented SEO strategies for On-page and Off-page to help increase online sales.
Good design creates credibility. If you need a great brochure or business profile, we can get it done.
Request a Custom Quote
Contact one of our experts today to get a custom quote about your Project.