Digital Marketing Growth

Whether going for a much needed digital overhaul or planning to give your brand an online presence, making your website visible to the audience is of the utmost priority. Our digital marketing campaigns focus on diverting traffic towards your website, increasing your potential customers. Our services include:

Midland Digital’s SEO experts use competitive research, link building, and keyword research to drive organic traffic to your website, helping qualified prospects find your brand online.

Our search engine optimization (SEO) services are designed to increase visibility within the algorithmic (“natural”, “organic”, or “free”) search results to deliver high quality, targeted traffic to your website. The SEO team’s accomplishments are as remarkable as they are diverse: from taking small stores to local domination, to aiding global brands to fend off fierce competition. As we concentrate tracking your website performance through Google Analytics, we also focus on supporting you with lead generation, reputation management services and also in sales funnel.

With a comprehensive SEO strategy you can improve your search engine marketing and surpass the organic rankings of your competition. For startup and Fortune 500 companies alike, Midland performs technical SEO and content audits that support on-page and off-page SEO optimization.

Our strategic social media marketing skillset is designed to keep you in total control of your messages across various social media networks including Facebook, Twitter, Instagram, Pinterest, etc. and is based on deep research and an understanding of your own unique business challenges and objectives. Based on KPIs, business goals, keyword and hashtag research, we recommend and execute social media marketing that expands brand awareness while delivering new client leads and results.

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through all the social media platforms, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Prior to initiating a social media marketing campaigns, consider your business’s goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map—you might have fun, but you’ll probably get lost.

A successful email marketing campaign is nothing without a reliable and well-informed email marketing strategy. Gone are the days of mass send outs. Data must now inform each email campaign to ensure it’s reaching the right audience, with the right content at the right time of the day. There are wealth of ways in which our email marketing experts can help to organically build up your subscribers and start gaining their attention through email campaigns.

Modern marketing automation practices enable people to more efficiently marshal their time by automating the lead nurture process until leads are ready to speak with a member of a sales department. Our B2B marketing experts blend best practice content strategy with email marketing, drip, and re-engagement campaigns to meet SQL and MQL quotas or sales projections.

Midland Digital Solutions has helped numerous Fortune 500 companies, startups, and brands efficiently manage their time with email marketing and marketing automation practices. With drip email campaigns, we create personalized engagement campaigns that maximize conversion rate and minimize human effort. After a drip campaign, we often run a re-engagement campaign to revive inactive leads and turn them into hot prospects.We turn prospects into customers and customers into lifelong brand advocates with a marketing strategy tailored for B2B companies of any size.

Midland Digital will help usher your prospects along an intended conversion path (buyer’s journey), meanwhile nurturing any prospects that are not yet ready to convert. Our account based marketing (ABM) strategies focus on boosting conversions and filling the funnel with leads. We pair web best practices with data to create meaningful touch points during even the longest sales cycle. From email marketing to LinkedIn advertising, we tie all ABM activities together, focusing on accounts that mean the most to your bottom line.

No matter if your B2B enterprise has years of automation experience or is fresh to the email marketing scene, our digital marketing experts will bring value and efficiency to your campaigns.

Through data, research, and best practice, Midland creates content marketing strategies that engage, convert, and retain customers.

The world has already accepted the fact that content is the king when it comes to digital marketing. Regular quality content creation and content marketing are excellent business practices not easily accomplished. Putting content marketing at the heart of digital strategy, we ensure to drive customer engagement with SEO- friendly and original content that will help in increasing brand awareness.

Today, leading companies recognize the importance of content marketing strategies that incorporate protocols of measurement, and optimization. Testing, iterating, and consistently improving digital rhetoric is how Midland Digital helps turn leads and prospects into brand advocates.

Your PPC campaigns are budget-friendly and effective. We help drive qualified traffic to your website fast. When it comes to creating high-performance PPC campaigns, it’s more than just a numbers game. PPC Marketing is all about getting to know your business, your customers, your competitors and the triggers that turn prospects into conversions. Anyone can setup a Google Adwords account, but creating a quality, highly effective campaign is far from being a simple task. Our Google qualified PPC Account Managers cover every aspect needed to run a successful PPC Campaign.

Outperform and outrank your PPC and domain competitors with a data-driven paid acquisition strategy that drives conversion and revenue. Even if your competition has a larger PPC budget, Midland can get you the paid acquisition leads you need to keep your business growing. Through keyword analysis, competitor research, and creative planning, we can optimize your current search ads and retargeting ads or create a paid search campaign from scratch.

We provide you with an action plan that outlines how to reach your clients and how to win in your marketplace. Your custom plan includes: