Augmented Reality/Virtual Reality (AR/VR)

Augmented Reality/Virtual Reality (AR/VR)

New boundaries are broken everyday with AR and VR. Augmented Reality (AR) and Virtual Reality (VR) are unique techniques that have introduced a new class of simulation, with potential implementations in the health and education sectors, as well as possibly disrupting the traditional methods of communication.

Leveraging deep experience in architecture and the design of physical spaces, Midland’s digital product design and development teams appreciate the nuances of working in three dimensions. Or four, if we’re including time, which of course makes sense in the dynamic world of AR and VR.

We use a well-balanced set of technologies to create incredible solutions that will make you stand out from the crowd. Our team focuses on custom solutions for the top virtual reality platforms, including HTC Vive and Windows Mixed Reality. We also offer state-of-the-art game development, through platforms, such as Unity and Unreal Engine.

Presenting an immersive and interactive augmented or virtual reality experience requires capabilities that go well beyond regular motion graphics and VFX. The technical challenges are significant. AR and VR experiences are CPU and GPU hogs, so the richest experience isn’t always the right experience — knowing your audience and their hardware is key.

Our extensive experience is put to good use, ensuring that our clients have the highest-value technical solution for their particular business challenge.

We’re not just designers and developers at Midland, we are researchers making sure we have expert understanding of emerging technologies. We’re experimenting with ARKit, rapidly prototyping for VR, and investing in the future of digital for new mixed-reality capabilities. Holographic computing takes our design canvas from our phones and screens to the world around us – pretty powerful stuff.

Midland extends our core design principles to create seamless augmented and virtual reality work. Rapid prototyping is still part of our process but it becomes more hands on with models and transformed spaces. Designing for AR and VR requires experimentation, and at Midland we’re constantly trailblazing.

Our AR and VR Services


We provide the absolute best VR experience for your branding and corporate vision. We create content, animations and special effects for interactive VR/AR projects.

360° video

Our team develops custom apps on every major platform delivering seamless 360° video experiences to our customers.

AR app development

We build AR solutions for retail, e-commerce, healthcare and other industries. We also combine AR with other technologies to create an even more captivating experience.

MR app development

With the help of Unity, our developers build mixed reality interfaces to manage business activities and facilitate productivity from anywhere.

Multiple platforms

We focus on custom solutions for a wide range of top virtual reality headsets and platforms, including HTC Vive, Windows Mixed Reality and more.

Support and Maintenance

Our team will deliver product stability and optimized business processes by providing ongoing support and maintenance.

VR app development

Our in-house team creates mind-blowing VR experiences across multiple platforms and industries.

VR ECG Simulator

The application is a VR ECG simulator that helps with training and evaluation of medical personnel performing ECG procedures and ECG laboratory setup.

Geo-location based AR apps

Get ahead of the competition with a new VR app using location-based touch.

Get a Custom Quote

Contact us today and get a custom quote from one of our experts.

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